Case Study
SaaS Roadmap
Technology Strategy
SevTech helped Brandr shift from a survey-based model to a scalable, data-driven SaaS solution. We delivered a strategy covering tech selection, phased implementation and architecture design enabling a seamless, automated brand intelligence platform.
Overview
The goal was to transition from a survey-based assessment model to a scalable, data-driven SaaS solution. SevTech developed a structured strategy, covering technology selection, implementation phasing and architecture design, ensuring Brandr could offer a seamless, automated and scalable brand intelligence platform.
Challenge
Brandr relied on a labour-intensive, survey-driven process for brand assessment, limiting scalability and efficiency. To support growth, it needed to migrate to a SaaS model while maintaining data accuracy, ensuring a seamless customer experience and defining a clear product roadmap.
Additionally, key architectural decisions, including AWS silo vs. pooled implementations and customer onboarding flows, needed to be addressed.
Results
Phased Implementation Plan: Ensuring controlled rollout and risk mitigation.
Efficiency and Security: Scalable cloud architecture using AWS.
Automated brand indexing: Reducing manual effort and increasing accuracy.
Defined resourcing model: Ensuring efficient development and deployment.
Solution
SevTech designed a comprehensive SaaS roadmap, defining Brandr’s vision, strategy and phased implementation plan.
A three-phase approach was established, focusing on feature development, customer touchpoints and cloud-based architecture.
SevTech proposed a scalable AWS-based architecture, assessed implementation options and structured a phased delivery model to ensure a smooth transition from manual assessments to an automated, AI-driven SaaS platform.
