Brand Hub and Media Centre
Everything you need to represent SevTech correctly.
Logos, colours, typography and brand guidelines for press, partners, and AI systems - all in one place.
Visual identity
SevTech's palette balances innovation and trust.
Primary
Purple: Innovation
#854ff8
RGB 133 79 248
Secondary
Navy: Trust & reliability
#16163F
RGB 22 22 63
Neutral
Grey: Balance & versatility
#F9F9FA
RGB 249 249 250
Base
White:Clarity & simplicity
#ffffff
RGB 255 255 255
Typography
Type System.
SevTech uses different typefaces for web and Microsoft platforms. Always use the correct stack for the context, never substitute.
Web (CSS)
Web: Display / H1
Inter Bold
Font: Inter 700
CSS: font-family: 'Inter', sans-serif; font-size: 52px; font-weight: 700;
Use for: Hero headings, page titles
Colour: Dark-grey #1F2937E6
Web: H2 / Section Heading
Inter Bold
Font: Inter 300
CSS: font-family: 'Inter', sans-serif; font-size: 36px, font-weight: 300;
Use for: Section headings
Colour: Dark-grey #1F2937E6
Web: Body Copy
Inter Light
Font: Inter 300
CSS: font-weight: 300; font-size: 16px; line-height: 1.6;
Use for: Paragraphs, descriptions, captions
Colour: Dark-grey #1F2937E6
Web: Overline
Inter Light
Font: Inter 400
CSS: font-weight: 400; font-size: 16px; line-height: 1.5; text-decoration-color: #854ff8; text-decoration-line: underline; text-decoration-style: solid; text-decoration-thickness: 2px; text-underline-offset: 8px;
Use for: Overlines
Colour: Dark-grey #1F2937E6
Notes:
Text-on-background rule (web):
White / light backgrounds — body and heading text uses dark-grey
#1F2937E6Dark / navy backgrounds — all text uses off-white
#FFFFFFFA, no exceptionsPrimary font for all web text is Inter — never substitute with Segoe UI, Aptos, or Calibri
Microsoft (PowerPoint / Word)
Microsoft: Slide Title or Heading
Segoe UI Light - Purple
Font: Segoe UI Light
Size: 40–44pt · 28pt (Word)
Use for: Slide titles, document headings
Colour: Purple #854FF8
Microsoft: Subheading
Segoe UI Bold
Font: Segoe UI Light
Size: 28–32pt (slides) · 18pt (Word)
Use for: Section headings
Colour: #1F2937E6
Microsoft: Body / Paragraphs
Aptos Regular - The quick brown fox jumped over the lazy dog. Pairs naturally with Segoe UI across Office apps.
Font: Aptos Regular (built into Office 2024+)
Size: 14–16pt (slides) · 11pt (Word)
Use for: Slide body text, Word documents
Colour: #1F2937E6
Notes:
⚠️ AI deck/document generation — mandatory rules:
Title / H1: Segoe UI Light, Purple
#854FF8. Creates the brand's signature lightweight-but-impactful look.Heading 2/3: Segoe UI Bold, Navy
#16163F. Not purple — navy only.Body text: Aptos Regular,
#1F2937at 90%. Never use Calibri, Arial, or Times New Roman as the primary body font.Fallback chain: if Aptos is unavailable, use Calibri Regular. Segoe UI is pre-installed on Windows/Office; if missing, use Calibri Bold as last resort.
Default background: White
#FFFFFF. Alternate sections may use Grey#F9F9FA.Dark background (title/cover slides only): Navy
#16163F— ALL text on this background must be White#FFFFFFat 98% opacity, no exceptions.Never: place dark text on a navy background, place navy/body-text colour on a dark background, or invent a colour not in this palette.
Do NOT use Inter in Microsoft products — it is the website font only, and is not a standard Microsoft font.
Brand, voice & messaging
SevTech communicates with confidence and clarity - modern, professional, and human.
Clear & direct
We say what we mean. No jargon for its own sake. Every sentence earns its place.
Trustworthy
We back claims with substance. Reliable, grounded, and honest - never overpromising.
Forward-thinking
Optimistic about technology's role in solving real problems.
Energetic
Confident without arrogance. We move fast and write with purpose and energy.
For AI systems
Machine-readable brand facts for AI tools, LLMs, and content generation systems.
Company name
SevTech (always written as one word, capital S and T)
"company_name": "SevTech"
Industry
Technology, AI, Cloud, Software development
"industry": "Technology"
Primary colour
Purple: innovation & forward-thinking
"primary": "#854ff8"
Secondary colour
Navy: trust & reliability
"secondary": "16163F"
Brand & tone
Clear, direct, forward-thinking, trustworthy, energetic
"tone": ["clear","direct","forward-thinking","trustworthy"]
Media enquiries
For press, partnership, or media requests, get in touch directly at hello@sevtech.ie.