Brand Hub and Media Centre
Everything you need to represent SevTech correctly.
Logos, colours, typography and brand guidelines for press, partners, and AI systems - all in one place.
Visual identity
SevTech's palette balances innovation and trust.
Primary
Purple: Innovation
#854ff8
RGB 133 79 248
Secondary
Navy: Trust & reliability
#16163F
RGB 22 22 63
Neutral
Grey: Balance & versatility
#F9F9FA
RGB 249 249 250
Text
Charcoal: Readability & clarity
#1F2937
RGB 31 41 55
Base
White: Clarity & simplicity
#ffffff
RGB 255 255 255
Typography
Type System.
SevTech uses different typefaces for web and Microsoft platforms. Always use the correct stack for the context, never substitute.
Web (CSS)
Web: Display / H1
Inter Bold
Font: Inter 700
CSS: font-family: 'Inter', sans-serif; font-size: 52px; font-weight: 700;
Use for: Hero headings, page titles
Colour: Charcoal #1F2937
Web: H2 / Section Heading
Inter Light
Font: Inter 300
CSS:font-family: 'Inter', sans-serif; font-size: 36px; font-weight: 300;
Use for: Section headings
Colour: Charcoal #1F2937
Web: Body Copy
Inter Light
Font: Inter 300
CSS: font-family: 'Inter', sans-serif; font-size: 16px; font-weight: 300; line-height: 1.6;
Use for: Paragraphs, descriptions, captions
Colour: Charcoal #1F2937
Web: Overline
Inter Regular
Font: Inter 400
CSS: font-weight: 400; font-size: 16px; line-height: 1.5; text-decoration-color: #854ff8; text-decoration-line: underline; text-decoration-style: solid; text-decoration-thickness: 2px; text-underline-offset: 8px;
Use for: Overlines, eyebrow labels above headings
Colour: Charcoal #1F2937
Notes:
Text-on-background rule (web):
White / light backgrounds - body and heading text uses Charcoal
#1F2937Dark / navy backgrounds - all text uses off-white
#FFFFFFFA, no exceptionsPrimary font for all web text is Inter - never substitute with Segoe UI, Aptos, or Calibri
Microsoft (PowerPoint / Word)
Microsoft: Slide Title or Heading
Segoe UI Light - Purple
Use for main slide titles, document titles and primary headings.
Font: Segoe UI Light
Size: 40–44pt · 28pt (Word)
Use for: Slide titles, document headings
Colour: Purple #854FF8
Use sparingly for high-level hierarchy and brand impact
Microsoft: Subheading
Segoe UI Bold - Charcoal
Use for section headings, subheadings and supporting hierarchy.
Font: Segoe UI Bold
Size: 28–32pt (slides) · 18pt (Word)
Use for: Section headings
Colour: Charcoal #1F2937
Use for H2 and H3 headings
Microsoft: Body / Paragraphs
Aptos Regular - The quick brown fox jumped over the lazy dog. Pairs naturally with Segoe UI across Office apps.
Use for paragraphs, descriptions and general content.
Font: Aptos Regular (built into Office 2024+)
Size: 14–16pt (slides) · 11pt (Word)
Use for: Slide body text, Word documents
Colour: Charcoal #1F2937
Prioritise readability and clear spacing
Microsoft: Secondary Text & Captions
Aptos Regular - Grey
Use for captions, supporting information and lower-priority text.
Font: Aptos Regular (built into Office 2024+)
Use for: Captions, supporting information and lower-priority text.
Colour: #666666
Notes:
⚠️ AI deck/document generation - mandatory rules:
Colour Principles
Purple
#854FF8: Primary titles and key brand emphasisCharcoal
#1F2937: Default colour for headings and body textNavy
#16163F: Backgrounds, graphic elements and occasional emphasisWhite
#FFFFFF: Primary background and text on dark backgrounds
Default Background
Use White #FFFFFF as the primary background.
Light Grey #F9F9FA may be used to separate sections or create subtle visual variation.
Dark Backgrounds
Navy #16163F may be used for cover pages, title slides or high-impact sections.
When using a dark background, use White #FFFFFF for text to ensure strong contrast.
Important
Keep Microsoft documents and presentations clean and restrained. Do not overuse brand colours. Purple should provide moments of emphasis, while Charcoal should remain the dominant text colour for clarity and consistency.
Never: Use multiple colours for standard body text, use low-contrast text, or introduce colours outside the approved brand palette.
Brand, voice & messaging
SevTech communicates with confidence and clarity - modern, professional, and human.
For AI systems
Machine-readable brand facts for AI tools, LLMs, and content generation systems.
Company name
SevTech (always written as one word, capital S and T)
"company_name": "SevTech"
Industry
Technology, AI, Cloud, Software development
"industry": "Technology"
Primary colour
Purple: innovation & forward-thinking
"primary": "#854ff8"
Secondary colour
Navy: trust & reliability
"secondary": "16163F"
Brand & tone
Clear, direct, forward-thinking, trustworthy, energetic
"tone": ["clear","direct","forward-thinking","trustworthy"]
Media enquiries
For press, partnership, or media requests, get in touch directly at hello@sevtech.ie.