AI Implementation using Forge

Overview

Brandr helps organisations measure, understand, and strengthen their brand perception.

In collaboration with SevTech, and built using Forge, Brandr has realised their AI-powered insight and recommendation engine, to automate brand assessments, interviews, and strategy generation.

The goal was to turn Brandr’s manual consulting process into a scalable, data-driven SaaS platform that delivers brand insights and recommendations in hours instead of weeks.

Challenge

Brandr’s traditional assessment process relied on:

• Manual brand discovery workshops

• Extensive consultant interviews and analysis

• Slow, unstructured data collation from online and internal sources

This led to long turnaround times, high consulting costs, and inconsistent outcomes — making it difficult to scale or deliver brand insights rapidly across clients.

Results

• Time Reduction: Brand assessment cycle reduced from weeks to hours.

• Lower Cost-to-Deliver: Significantly reduced consulting hours and analysis overhead

• Faster Go-to-Market: Enabled launch of Brandr’s SaaS product and enterprise pilot

• Evidence-Based Actions: Clear evidence trails and prioritised improvement actions

• Scalability: Brandr can now onboard and assess multiple clients simultaneously

Solution

SevTech used Forge as the intelligence backbone of Brandr’s new digital platform. Key components included:

• AI-led Strategic Input Capture: Automated interviews that replicate consultant-led sessions.

• Data Ingestion & Analysis: Web scraping, document parsing, and online brand signal collection.

• Unified Insight Engine: Converts unstructured data into structured, comparable brand intelligence.

• Recommendation Engine: Generates prioritised brand initiatives and improvement actions.

• Automated Brand Reports: Instant dashboards and evidence-backed brand improvement playbooks.