COMPANY SIZE: Medium
INDUSTRY: Branding
Overview
​The goal was to transition from a survey-based assessment model to a scalable, data-driven SAAS solution. SevTech developed a structured strategy, covering technology selection, implementation phasing, and architecture design, ensuring brandr Index could offer a seamless, automated, and scalable brand intelligence platform.
Challenge
Brandr Index relied on a labour-intensive, survey-driven process for brand assessment, limiting scalability and efficiency. To support growth, it needed to migrate to a SAAS model while maintaining data accuracy, ensuring a seamless customer experience, and defining a clear product roadmap.
Additionally, key architectural decisions, including AWS silo vs. pooled implementations and customer onboarding flows, needed to be addressed.
Solution
SevTech designed a comprehensive SAAS roadmap, defining brandr Index’s vision, strategy, and phased implementation plan.
A three-phase approach was established, focusing on feature development, customer touchpoints, and cloud-based architecture.
SevTech proposed a scalable AWS-based architecture, assessed implementation options, and structured a phased delivery model to ensure a smooth transition from manual assessments to an automated, AI-driven SAAS platform.